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Strategisches Betriebliches Gesundheitsmanagement. Ein Balanced-Scorecard-Ansatz by Andre Schmidt

Strategisches Betriebliches Gesundheitsmanagement. Ein Balanced-Scorecard-Ansatz

by Andre Schmidt
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Book cover type: Paperback
  • ISBN13: 9783838208367
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Ibidem Press
  • Publisher Imprint: Ibidem Press
  • Publication Date:
  • Pages: 120
  • Original Price: USD 30.9
  • Language: German
  • Edition: N/A
  • Item Weight: 155 grams
  • BISAC Subject(s): General

Gesundheit beeinflusst die Leistungsfähigkeit und Produktivität. Gesunde Mitarbeiter sind daher ein Erfolgsfaktor im Wettbewerb. Viele Unternehmen haben dies inzwischen erkannt und ein Betriebliches Gesundheitsmanagement eingeführt. In der praktischen Umsetzung fehlt es jedoch häufig an Systematik und Nachhaltigkeit. Meist bleibt unklar, ob und in welchem Ausma die Aktivitäten zum Erreichen der Unternehmensziele beitragen. Um die Potenziale des Betrieblichen Gesundheitsmanagements zur Steigerung des Unternehmenswerts auszuschöpfen, bedarf es einer passgenauen Strategie, die konsequent umgesetzt wird. Das bewährte Managementinstrument Balanced Scorecard unterstützt strategieorientiertes Handeln: Es übersetzt eine Strategie in ein ausgewogenes Ziel- und Kennzahlensystem und schafft damit einen Rahmen für den Managementprozess. André Schmidt adaptiert den Balanced-Scorecard-Ansatz für das Betriebliche Gesundheitsmanagement. Er zeigt verschiedene Möglichkeiten auf, gesundheitsrelevante Themen in die Balanced Scorecard einzubinden, und beschreibt die Schritte zur Entwicklung einer an das Betriebliche Gesundheitsmanagement angepassten Balanced Scorecard. Ferner erläutert er, wie Unternehmen dieses Instrument in ihr Managementsystem integrieren und damit ihr Betriebliches Gesundheitsmanagement strategisch ausrichten und steuern können. Schmidts Buch weist den Weg zu einem Betrieblichen Gesundheitsmanagement, das auch in der strategischen Unternehmensführung fest verankert ist. Mit Hilfe des hier skizzierten Balanced-Scorecard-Ansatzes kann dieses dem zunehmenden ökonomischen Legitimationsdruck standhalten und die Zukunftsfähigkeit von Unternehmen in Zeiten des demografischen Wandels und einer sich verändernden Arbeitswelt sichern.

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