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Strategisches Industriegüterdesign: Innovation Und Wachstum Durch Gestaltung by Christoph Herrmann, Günter Möller, Ronald Gleich

Strategisches Industriegüterdesign: Innovation Und Wachstum Durch Gestaltung

by Christoph Herrmann , Günter Möller , Ronald Gleich
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Book cover type: Hardcover
  • ISBN13: 9783642001154
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 233
  • Original Price: USD 59.99
  • Language: German
  • Edition: 2009
  • Item Weight: 567 grams
  • BISAC Subject(s): Design, Drafting, Drawing & Presentation

Produktdesign wird von vielen Industrieunternehmen immer noch vernachlässigt. Dabei haben Unternehmen wie Bosch, Festo, Gildemeister, Heidelberg, MAN und viele andere mehr in den letzten Jahren bewiesen, dass dem Design gerade auch im Industriegüterbereich eine wichtige Bedeutung zukommt. Dies gilt nicht nur für die Entwicklung neuer industrieller Produktlösungen, sondern auch für die allgemeine Unternehmensentwicklung, weil das Design die Qualitätswahrnehmung, die Preisbereitschaft, den Innovationserfolg, die Markenstärke und damit auch den Umsatz und Gewinn von Industrieunternehmen positiv beeinflusst.

Das Buch setzt genau an diesen Herausforderungen an und zeigt Wege für ein neuartiges, strategisch orientiertes Designverständnis in Industrieunternehmen auf. Ausgehend von einem umfassenden Überblick über den aktuellen Stand von Forschung und Praxis präsentieren die Autoren zahlreiche Fallstudien aus der Praxis, in denen Industriegüterunternehmen ein strategisches Design vorbildhaft zur Steigerung der eigenen Innovations- und Wachstumskraft genutzt haben.

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