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Strategisches Management: Hintergrund und Praxistauglichkeit gängiger Managementmodelle by Konz, Peter

Strategisches Management: Hintergrund und Praxistauglichkeit gängiger Managementmodelle

by Peter Konz
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Book cover type: Paperback
  • ISBN13: 9783656870500
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 100
  • Original Price: USD 67.9
  • Language: German
  • Edition: N/A
  • Item Weight: 141 grams
  • BISAC Subject(s): Management

Masterarbeit aus dem Jahr 2014 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Universität Ulm (Institut für Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Was verbindet so unterschiedliche Unternehmen wie Apple, IKEA oder BMW? Sie alle haben es geschafft, zu den Weltmarktführern in ihrer jeweiligen Branche zu gehören. Dies erreichen sie dadurch, indem sie Wettbewerbsvorteile generieren, die langfristiges Wachstum sicherstellen und den Kunden einen deutlichen Mehrwert im Vergleich zu ihren Konkurrenten bieten. Die vorliegende Arbeit beschäftigt sich damit, wie Firmen bei der Planung ihrer Unternehmensstrategie vorgehen können und welche theoretischen Erklärungsansätze es zur Generierung und Sicherung von langfristigen Wettbewerbsvorteilen gibt. Dieses Buch befasst sich zuerst mit dem Begriff des strategischen Managements. Es beschreibt den Prozessablauf, den Unternehmen zur Strategiefindung verwenden können und gibt zu jeder Phase des Strategieprozesses Hilfestellungen aus gängiger Managementliteratur. Im Zentrum steht das Konzept der Balanced Scorecard als Teil eines integrierten Managementsystems (von Robert S. Kaplan und David P. Norton), sowie das Konzept der Five Forces und der drei generischen Wettbewerbsstrategien (von Michael E. Porter). Anhand zweier Fallstudien mit mittelständischen Unternehmen wird die Praxistauglichkeit der theoretischen Modelle und des Prozesses des strategischen Managements untersucht.

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