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Strategy and Success Factors of Business Schools by Anne Kathrin Adam

Strategy and Success Factors of Business Schools

by Anne Kathrin Adam
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Book cover type: Paperback
  • ISBN13: 9783658145187
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 262
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2016
  • Item Weight: 370 grams
  • BISAC Subject(s): Management, Schools / Levels / Higher, and Strategic Planning

From the Back Cover
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.
Contents

  • The Market for Higher Education
  • Assessing Institutional Success in Higher Education
  • Mission Statements in Higher Education
  • Strategic Groups in Higher Business Education
  • Evaluating Success in Higher Business Education
Target GroupsResearchers and students in the field of business studies with a focus on management, controlling, and marketing of higher education as well as strategic management
The AuthorDr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.

Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.

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