Strategy for Sustainability: A Business Manifesto

Name: Strategy for Sustainability: A Business Manifesto
Brand: Harvard Business School Press
SKU: 9781422177709
Price: 2080.0 INR
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by Adam Werbach

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ISBN13: 9781422177709
Binding: Hardcover
Subject: N/A
Publisher: Harvard Business School Press
Publisher Imprint: Harvard Business School Press
Publication Date: July 6, 2009
Pages: 226
Original Price: INR 3199.0
Language: English
Edition: N/A
Item Weight: 499 grams
BISAC Subject(s): Development / Sustainable Development and Strategic Planning

About The Book

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.

Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

About The Author

Adam Werbach is Global CEO of Saatchi & Saatchi. He was the youngest-ever (at age twenty-three years) National President of the Sierra Club at and is the author of the widely circulated speech, "Is Environmentalism Dead?"

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