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Strategy from the Inside Out

by Dominic (Henley Management College) Swords
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Current price ₹7,471.00
Original price ₹7,669.00
Original price ₹7,669.00
Original price ₹7,669.00
(-3%)
₹7,471.00
Current price ₹7,471.00

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Book cover type: Paperback
  • ISBN13: 9781861521927
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning EMEA
  • Publisher Imprint: Cengage Learning EMEA
  • Publication Date:
  • Pages: 192
  • Original Price: GBP 58.99
  • Language: English
  • Edition: New ed
  • Item Weight: 181 grams
  • BISAC Subject(s): Strategic Planning

This book provides a thorough step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, the book is aimed particularly at managers in medium-sized businesses or in business units within larger companies. This book provides a thorough introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success.This volume is informed by the latest thinking on strategy and draws on the results of research at Henley Management College. It includes practical examples to illustrate concepts as well as pro-forma planning sheets to record the results of the planning exercise as you go through.

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