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Street Style: An Ethnography of Fashion Blogging by Brent Luvaas

Street Style: An Ethnography of Fashion Blogging

by Brent Luvaas
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Book cover type: Hardcover
  • ISBN13: 9780857857217
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Bloomsbury Academic
  • Publisher Imprint: Bloomsbury Academic
  • Publication Date: N/A
  • Pages: 336
  • Original Price: GBP 130.0
  • Language: English
  • Edition: N/A
  • Item Weight: 839 grams
  • BISAC Subject(s): Fashion & Accessories, Anthropology / Cultural & Social, and Textile & Costume

Winner of the 2019 John Collier Jr Award

Street style blogging has experienced a meteoric rise in popularity over the last decade. Amateur photographers, often with no formal training in fashion, have become critical arbiters of taste and trends, influencing the representations that appear in magazines and on runways, and putting new cities on the fashion world map. This cutting-edge book documents the evolution of street style photography, from the fieldwork photos of early anthropology to the glamorized snapshots that appear on blogs today, and explores the structural shifts in the global fashion industry that street style has helped bring about.

Chronicling author and anthropologist Brent Luvaas' experience over three years of blogging through vivid street imagery and rich ethnographic detail, this book turns the lens of street style photography back onto anthropology itself, arguing that the phenomenon is a powerful mode of amateur ethnography. Bloggers blur the distinction between professional and amateur, insider and outsider, self and brand. This book documents that blur from the ground level-from the streets of Philadelphia to the sidewalks of New York Fashion Week.

Street Style is an essential read for students and scholars of fashion, anthropology, sociology, media and cultural studies, and fans of street style photography alike.

Eicher, Joanne B.: - Joanne B. Eicher is Regents Professor Emerita at the University of Minnesota. Joanne is Editor-in-Chief, Encyclopedia of Dress and Fashion (Bloomsbury and OUP); Series Editor, Dress, Body, Culture (Bloomsbury) and Dress and Fashion Research (Bloomsbury); Editor, Global Trade and Cultural Authentication: The Kalabari of the Niger Delta; and Co-Author, The Visible Self, (Fairchild); Dress and Gender (Berg); Dress and Ethnicity (Berg); Beads and Beadmakers (Berg); Mother, Daughter, Sister, Bride (National Geographic); and a wide variety of published articles in professional journals and chapters in books.

Luvaas, Brent: - Brent Luvaas is Associate Professor of Anthropology at Drexel University, USA. He is the author of DIY Style (Berg, 2012) and the blogger behind www.urbanfieldnotes.com, a street style blog documenting fashion on the streets of Philadelphia.

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