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Strength Through Joy: Consumerism and Mass Tourism in the Third Reich

by Shelley Baranowski
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Current price ₹3,598.00
Original price ₹3,640.00
Original price ₹3,640.00
Original price ₹3,640.00
(-1%)
₹3,598.00
Current price ₹3,598.00

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Book cover type: Paperback
  • ISBN13: 9780521705998
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 274
  • Original Price: GBP 28.0
  • Language: English
  • Edition: 1
  • Item Weight: 404 grams
  • BISAC Subject(s): Economics / Macroeconomics

The giant Nazi leisure and tourism agency, Strength through Joy (KdF)'s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regime's investment in rearmament and German consumers' desire for a higher standard of living. Shelley Baranowski reveals how Strength through Joy de-emphasized the sacrifices of the present while its programs presented visions of a prosperous future--that would materialize as soon as "living space" was acquired. As an agency open to racially acceptable Germans only, it segregated the regime's victims from the Nazi "racial community."

Baranowski, Shelley: - Shelley Baranowski is Professor of History at the University of Akron. Her previous books include The Confessing Church: Conservative Elites and the Nazi State (1986) and The Sanctity of Rural Life: Nobility, Protestantism and Nazism in Weimar Prussia (1995). She has also co-edited Being Elsewhere: Tourism, Consumer Culture and Identity in Modern Europe and North America (2001), with Ellen Furlough.

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