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Strukturwandel der Banken. Auswirkungen der Digitalisierung by Anonym

Strukturwandel der Banken. Auswirkungen der Digitalisierung

by Anonym
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Book cover type: Paperback
  • ISBN13: 9783346757784
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 72
  • Original Price: USD 60.5
  • Language: German
  • Edition: N/A
  • Item Weight: 105 grams
  • BISAC Subject(s): Banks & Banking

Bachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 2,0, Sprache: Deutsch, Abstract: Die hier vorliegende Arbeit beschäftigt sich mit der Fragestellung, inwiefern sich der Strukturwandel der Banken vollzogen hat bzw. aktuell vollzieht und welche Konsequenzen daraus entspringen. Der Umbruch innerhalb des Bankensektors wird unter spezieller Berücksichtigung der fortschreitenden Digitalisierung dargestellt. Zuerst werden die Grundlagen im Bereich der Digitalisierung wie auch im Bereich des klassischen Bankensektors erläutert. Daraufhin erfolgt eine umfangreiche Analyse der Umwelt, die entsprechende Entwicklungen in differenzierten Bereichen und deren Auswirkungen auf den klassischen Bankensektor aufdecken soll. Überdies wird auf den neuen FinTech Sektor und dessen Entwicklungen eingegangen, wie auch auf weitere digitale Wettbewerber im Markt. Im weiteren Verlauf wird der Wandel des Geschäftsmodells analysiert, worunter das Verhalten der Kunden im Mittelpunkt der Analyse steht. Au erdem werden verschiedene Vertriebsstrategien, wie auch auf das neue Vertriebskonzept des Content Marketings eingegangen. Im Anschluss erfolgt eine umfassende Beleuchtung des aktuellen Reifegrades des deutschen Bankensektors. Diese wird im Weiteren durch neue IT-Konzepte ausgeführt. Daraufhin folgen Handlungsempfehlungen, die ausgewählte Schwerpunkte in verschiedenen Bereichen setzen.

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