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Studie zum Kaufverhalten von Verbrauchern bei Softwareprodukten für das Gesundheitswesen by Thigale, Somnath

Studie zum Kaufverhalten von Verbrauchern bei Softwareprodukten für das Gesundheitswesen

by Somnath Thigale , Vidya Karande-Thigale , Dipti Barge
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Book cover type: Paperback
  • ISBN13: 9786208809157
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 56
  • Original Price: USD 47.0
  • Language: German
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Administration / General

Das Kaufverhalten von Verbrauchern ist ein vergleichsweise neues Forschungsgebiet, das sich erst nach dem Zweiten Weltkrieg entwickelt hat. Der Verk�ufermarkt ist verschwunden und der K�ufermarkt ist entstanden. Dies f�hrte zu einem Paradigmenwechsel in der Aufmerksamkeit der Hersteller vom Produkt zum Verbraucher und insbesondere zum Verbraucherverhalten. Die Bewertung des Marketingkonzepts vom reinen Verkaufskonzept zum verbraucherorientierten Marketing hat dazu gef�hrt, dass das K�uferverhalten zu einer eigenst�ndigen Disziplin geworden ist. Das Wachstum des Konsums und der Verbrauchergesetzgebung unterstreicht die Bedeutung, die dem Verbraucher beigemessen wird. Das Verbraucherverhalten ist eine Studie dar�ber, wie Einzelpersonen Entscheidungen treffen, um ihre verf�gbaren Ressourcen (Zeit, Geld und Aufwand) oder verbrauchsbezogene Aspekte auszugeben. Was kaufen sie? Wann kaufen sie? Wie kaufen sie? Usw. Die Heterogenit�t unter den Menschen macht es f�r Marketingfachleute zu einer Herausforderung, das Verbraucherverhalten zu verstehen. Letztendlich diente dieses Wissen den Marketingfachleuten als unerl�ssliches Instrument, um das zuk�nftige Kaufverhalten der Kunden vorherzusagen und vier Marketingstrategien zu entwickeln, um langfristige Kundenbeziehungen aufzubauen.

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