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Studio del comportamento d'acquisto dei consumatori di prodotti software per la sanità by Thigale, Somnath

Studio del comportamento d'acquisto dei consumatori di prodotti software per la sanità

by Somnath Thigale , Vidya Karande-Thigale , Dipti Barge
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Book cover type: Paperback
  • ISBN13: 9786208809188
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 56
  • Original Price: USD 47.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Administration / General

Il comportamento d'acquisto dei consumatori � un campo di studio relativamente nuovo, sviluppatosi subito dopo la seconda guerra mondiale. Il mercato dei venditori � scomparso ed � emerso quello degli acquirenti. Ci� ha portato a un cambiamento di paradigma dell'attenzione del produttore dal prodotto al consumatore e in particolare al comportamento del consumatore. La valutazione del concetto di marketing da mero concetto di vendita a marketing orientato al consumatore ha portato il comportamento dell'acquirente a diventare una disciplina indipendente. La crescita del consumismo e della legislazione a tutela del consumatore sottolinea l'importanza che viene data al consumatore. Il comportamento del consumatore � uno studio di come gli individui prendono la decisione di spendere le loro risorse disponibili (tempo, denaro e sforzo) o aspetti legati al consumo. Cosa comprano? Quando comprano? Come comprano? Ecc. L'eterogeneit� tra le persone rende la comprensione del comportamento dei consumatori un compito impegnativo per i professionisti del marketing. Infine, questa conoscenza ha agito come uno strumento indispensabile nelle mani dei professionisti del marketing per prevedere il futuro comportamento d'acquisto dei clienti e ideare quattro strategie di marketing al fine di creare una relazione a lungo termine con i clienti.

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