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Styling South Asian Youth Cultures: Fashion, Media & Society

by Lipi Begum
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Current price ₹12,060.00
Original price ₹12,350.00
Original price ₹12,350.00
Original price ₹12,350.00
(-2%)
₹12,060.00
Current price ₹12,060.00

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Book cover type: Hardcover
  • ISBN13: 9781784539177
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: I. B. Tauris & Company
  • Publisher Imprint: I. B. Tauris & Company
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 95.0
  • Language: English
  • Edition: N/A
  • Item Weight: 522 grams
  • BISAC Subject(s): Fashion & Accessories, Anthropology / Cultural & Social, and Asia / South / General

For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity.

Begum, Lipi: - Lipi Begum is Programme Leader in Fashion Management at the Winchester School of Art, University of Southampton, UK.

Dasgupta, Rohit K.: - Dr Rohit K Dasgupta is lecturer at the Institute for Media and Creative Industries, Loughborough University. He is the author of Digital Queer Cultures in India: Politics, Intimacies and Belonging (Routledge, 2016) and co-editor of Friendship as Social Justice Activism: Critical Solidarities in a Global Perspective (Seagull/University of Chicago Press, 2017).

Lewis, Reina: - Reina Lewis is Professor of Cultural Studies at London College of Fashion, UAL, UK.

Wilson, Elizabeth: - Elizabeth Wilson is a pioneer in the development of fashion studies, and has been a university professor, feminist campaigner and activist. Her writing career began in the 'underground' magazines of the early 1970s, (Frendz, Red Rag, Spare Rib, Come Together) before she became an academic. She's written for the Guardian and her non-fiction books include Adorned in Dreams (1985, 2003), The Sphinx in the City (1992) (shortlisted for the Manchester Odd Fellows Prize), Bohemians (2000) and Love Game (2014) (long listed for the William Hill sportswriting prize), as well as six crime novels, including War Damage (2009) and The Girl in Berlin (2012) (long listed for the Golden Dagger Award).

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