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Success in Changing Environments: Strategies and Key Influencing Factors by Manuela Stoll

Success in Changing Environments: Strategies and Key Influencing Factors

by Manuela Stoll
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Book cover type: Paperback
  • ISBN13: 9783835005150
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Deutscher Universitatsverlag
  • Publication Date:
  • Pages: 229
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2007
  • Item Weight: 325 grams
  • BISAC Subject(s): Management, Strategic Planning, and Leadership

From the Back Cover
To ensure their long-term survival and prosperity, many industries have to deal with increasingly dynamic and complex environments. Due to this situation, they are confronted with major challenges.

Manuela Stoll investigates why some firms cope with change successfully, while others do not. She focuses on two strategies to address change: adapting to change and creating change. Using a large-scale survey among top executives of manufacturing firms in Germany, she evaluates the importance of a range of resources, competences, and "isolating mechanisms" (shields against imitation) for the success of these strategies. The results show that adapting to change has an important effect on firm performance and is mainly influenced by a firm's industry foresight abilities. A separate analysis illustrates how these abilities can be strengthened.

Dr. Manuela Stoll promovierte bei Prof. Dr. Utz Schäffer am Lehrstuhl für Controlling der European Business School, Oestrich-Winkel. Sie ist in den Bereichen Risikomanagement und Konsumgüter bei McKinsey & Company tätig.

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