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Successful student recruitment with Google ads: The essential guide

by Guus Goorts
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Current price ₹873.00
Original price ₹992.00
Original price ₹992.00
Original price ₹992.00
(-12%)
₹873.00
Current price ₹873.00

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Book cover type: Paperback
  • ISBN13: 9789090328409
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Adapt Innovatie
  • Publisher Imprint: Adapt Innovatie
  • Publication Date:
  • Pages: 124
  • Original Price: GBP 7.63
  • Language: English
  • Edition: N/A
  • Item Weight: 191 grams
  • BISAC Subject(s): Adult & Continuing Education

Google Ads offers a tremendous opportunity for education providers: to be found exactly at the moment when prospective students are exploring their study options. But promoting an educational programme is different from trying to sell just any product.In this practical, hands-on guide, Guus Goorts covers everything you need to know to build, manage and oversee Google search campaigns for recruiting students: - asking the right strategic questions before getting started, - planning for success through budget estimation, - creating successful search campaigns on a shoestring budget, - keeping track of your results and continually improving.

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