Suchmaschinen. Optimierung und Marketing: Ein Überblick über die verschiedenen Technologien und Einsatzmöglichkeiten mit dem Schwerpunkt Google
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Diplomarbeit aus dem Jahr 2008 im Fachbereich Informatik - Internet, neue Technologien, Note: 1,0, FOM Essen, Hochschule f�r Oekonomie & Management gemeinn�tzige GmbH, Hochschulleitung Essen fr�her Fachhochschule (Wirtschaftsinformatik), Sprache: Deutsch, Abstract: Im Internet gibt es viele M�glichkeiten Informationen zu finden, ohne Suchmaschinen w�re die Informationsmenge nicht mehr beherrschbar. Sie bieten eine einfache M�glichkeit, die gew�nschten Informationen abzurufen, wof�r fr�her Gelehrte, Bibliothekare oder Auskunftsb�ros eingesetzt wurden. Suchmaschinen bieten das Ergebnis der Suchanfrage in einer �bersichtlichen Reihenfolge an, diese ist nach relevanten jedoch geheimen Kriterien aufgebaut. Hier besteht eine oft gesehene Gefahr, dass die Suchmaschinenbetreiber Ergebnisse manipulieren und so den Informationsfluss beeinflussen. Diese Einfachheit Informationen zu finden f�hrt dazu, dass Suchmaschinen zu den meist besuchten Pl�tzen im Internet geh�ren. Einer ComScore Studie nach wurden im Dezember 2007 weltweit 66,2 Milliarden Suchanfragen get�tigt. Somit sind Suchmaschinen f�r Websitebetreiber, insbesondere Firmen, wichtig um im Internet gefunden zu werden. Suchmaschinen bieten die M�glichkeit Anzeigen passend zum Suchwort auf der Ergebnisseite zu schalten. Die Vermarktung dieser Anzeigen ist ein schnell wachsender Markt. Google alleine hat 2008 einen gesch�tzten Umsatz in H�he von 20 Mrd. USD, dieser kommt zu 2/3 aus Suchmaschinen-Werbung . Trotz Finanzkrise w�chst der Online Werbemarkt 2008 in Deutschland um 44,4% und das bei sinkendenden Werbeausgaben. Deshalb sind Informationen wie eine Webseite f�r Suchmaschinen optimiert werden kann f�r Websitebetreiber genauso wichtig, wie das Wissen �ber Suchmaschinen-Marketing.
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