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SugarCRM for Dummies by Karen S. Fredricks

SugarCRM for Dummies

by Karen S. Fredricks
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Book cover type: Paperback
  • ISBN13: 9780470384626
  • Binding: Paperback
  • Subject: N/A
  • Publisher: For Dummies
  • Publisher Imprint: For Dummies
  • Publication Date:
  • Pages: 346
  • Original Price: USD 34.99
  • Language: English
  • Edition: N/A
  • Item Weight: 522 grams
  • BISAC Subject(s): Business & Productivity Software / General

From the Back Cover

Sweeten your customer relationship management with SugarCRM!

You just have to love a product with "sugar" in its name, especially one that's open source! This guide helps you choose the flavor of Sugar you need, acquire and deploy it, set up accounts and contacts, and organize your day. With Sugar, you can boost your sales and please your customers so your business will take the cake.

  • Fill your Sugar bowl -- install SugarCRM, customize user preferences, create databases, and import contacts from other software

  • Plan your day -- schedule appointments, link them to records and notes, and organize your sales opportunities

  • Campaign for business -- build campaigns, track their success, and grow your contact list with Web-to-lead forms

  • Keep customers happy -- create cases to manage customer issues and forums to exterminate software bugs

  • Stay in touch -- send e-newsletters and automate customer e-mail communication with templates

  • Sweeten the pot -- learn how to extend SugarCRM's capabilities to meet needs unique to your business

  • That administrative stuff -- take advantage of a complete recipe book for SugarCRM administrators

Open the book and find:

  • Options to implement a SugarCRM database

  • The scoop on various flavors of Sugar so you can decide which one is right for you

  • How to turn leads into contacts

  • Tips for keeping records up to date

  • How to develop searchable libraries and FAQs

  • Easy ways to create and share documents

  • What the Dashboard can do for you

  • How to integrate Outlook with SugarCRM

Karen S. Fredricks has implemented contact management solutions for businesses ranging from Fortune 500 companies to small and mid-sized businesses. She has written books on Outlook 2007, Outlook 2007 Business Contact Manager, and Microsoft Office Live as well as ACT! contact management software.

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