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Super Mario: How Nintendo Conquered America by Jeff Ryan

Super Mario: How Nintendo Conquered America

by Jeff Ryan
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Book cover type: Paperback
  • ISBN13: 9781591845638
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Portfolio
  • Publisher Imprint: Portfolio
  • Publication Date:
  • Pages: 309
  • Original Price: INR 799.0
  • Language: English
  • Edition: N/A
  • Item Weight: 227 grams
  • BISAC Subject(s): Corporate & Business History, Industries / Computers & Information Technology, and Video & Mobile

The definitive story of the rise of Nintendo.

In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.

Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.

Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?

Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

Jeff Ryan, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.

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