Creativity is no longer optional. It is fast becoming the defining human advantage.
As artificial intelligence reshapes every industry, one human capability is rising faster than all the others: creativity.
Yet most people either don't believe they have creativity or never take the time to develop it.
In SuperCreativity, internationally recognised keynote speaker and AI advisor James Taylor explains why the age of the lone genius is over, and why the future belongs to those who know how to collaborate creatively with other people and with artificial intelligence. It is a practical field guide for leaders, professionals, and teams who want to solve complex problems, drive innovation, generate better ideas, and remain relevant in an AI-augmented world.
Drawing on eight years of research and work with Fortune Global 500 companies, SuperCreativity introduces a modern framework for understanding how creativity actually works today. Taylor shows why collaboration rather than individual brilliance drives breakthrough ideas and how artificial intelligence can expand human imagination rather than replace it.
At the heart of the book is the Eight Ps of SuperCreativity, a clear and practical model for creative performance:
Purpose, Personality, Practice, People, Process, Place, Product, and Persuasion.
Throughout the book, readers are introduced to proven tools and frameworks used in boardrooms, workshops, and innovation programmes around the world. These tools help turn ideas into action, build belief, and embed creativity into everyday work. Crucially, SuperCreativity demonstrates that creativity is not a fixed trait, but a capability that can be learned, practised, and amplified through deliberate collaboration between humans and machines.
Clear-eyed, practical, and grounded in real-world experience, SuperCreativity provides a framework for thinking better, working smarter, and leading with imagination in a period of rapid technological change.
The future is not written.
It is designed.
By people willing to think differently.
Taylor, James: - James Taylor M.B.A., F.R.S.A. began his career managing high-profile rock stars and is now an in-demand keynote speaker, boardroom adviser, and internationally recognised authority on creativity, innovation, and artificial intelligence. For over 20 years, he has advised C-suite executives, entrepreneurs, educators, governments, and business leaders from Silicon Valley to Shanghai on how to design innovative organisations, unlock creative potential, and build a sustainable future.As host of the SuperCreativity podcast and multiple global summits, Taylor has interviewed more than 750 thought leaders, technologists, and authors shaping the future of creativity and technology. His keynotes, workshops, and courses have reached audiences in more than 120 countries, offering insights into how humans and machines can collaborate to solve complex challenges.His clients include Fortune Global 500 companies, government policymakers, and leading industry associations. Organisations across sectors such as technology, finance, healthcare, energy, and manufacturing bring him in to inspire and educate through his thought-provoking keynotes and interactive workshops.A Fellow of the Royal Society of the Arts (F.R.S.A.), Taylor divides his time between Hampstead in London, Perthshire in Scotland, and Le Marche in Italy when not speaking on stages worldwide.
