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Surveys That Work: A Practical Guide for Designing and Running Better Surveys

by Caroline Jarrett , Steve Krug
Save 17% Save 17%
Current price ₹5,658.00
Original price ₹6,790.00
Original price ₹6,790.00
Original price ₹6,790.00
(-17%)
₹5,658.00
Current price ₹5,658.00

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Book cover type: Paperback
  • ISBN13: 9781933820538
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Rosenfeld Media
  • Publisher Imprint: Rosenfeld Media
  • Publication Date:
  • Pages: 368
  • Original Price: USD 54.99
  • Language: English
  • Edition: N/A
  • Item Weight: 681 grams
  • BISAC Subject(s): Internet / Web Design

Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real&ndashworld compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

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