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Sustainable Innovation: Nachhaltig Werte Schaffen by Günther Schuh, Christian Dölle, Annika Becker

Sustainable Innovation: Nachhaltig Werte Schaffen

by Günther Schuh , Christian Dölle , Annika Becker
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Book cover type: Hardcover
  • ISBN13: 9783662619094
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer Vieweg
  • Publisher Imprint: Springer Vieweg
  • Publication Date:
  • Pages: 306
  • Original Price: EUR 84.1
  • Language: German
  • Edition: 2. Aufl. 2021
  • Item Weight: 635 grams
  • BISAC Subject(s): Industrial Engineering

Erfolgreiche Unternehmen verfolgen eine nachhaltige Innovationsstrategie und setzen diese konsequent um. Innovationspotenziale richtig zu erkennen, einzusch�tzen und zielgenau umzusetzen ist eine St�rke, die Wettbewerbsvorteile und damit hohe Profitabilit�t erm�glicht. Dabei sind die Randbedingungen, welche zus�tzlich durch die VUCA-Welt verst�rkt werden, bei der Gestaltung des Innovationsmanagements vielf�ltig: erh�hter Kostendruck, rasche Technologiewandel und schwer abzusch�tzende Marktpotenziale stehen limitierten Entwicklungsbudgets und ambitionierten Zeitpl�nen gegen�ber. Hinzu kommen Anforderungen aus dem Megatrend Sustainability. Hierbei m�ssen neben �konomischen auch �kologische und soziale Aspekte ber�cksichtigt werden. Um diesen spezifischen Herausforderungen systematisch begegnen zu k�nnen, stellen die Autoren einen ganzheitlichen Ansatz zur Neuausrichtung des Innovationsmanagements vor. Der Innovationsprozess wird dabei verstanden als iterativer Zyklus von der Identifizierung von Marktpotenzialen �ber die Strukturierung von Innovations- und Entwicklungsprojekten, die Realisierung sowie Industrialisierung von Produkten bis hin zur Markteinf�hrung. Im Zeitalter des digitalen Wandels besteht dar�ber eine zentrale Ma gabe f�r das Innovationsmanagement darin, Innovationspotenziale w�hrend der Nutzungsphase zu identifizieren und mit Hilfe von Informationssystemen zielgerichtet in neue Produktkonzepte zu �berf�hren.

Prof. Dr.-Ing. Dipl.-Wirt. Ing. Günther Schuh war Professor für betriebswirtschaftliches Produktionsmanagement an der Universität St. Gallen und Mitglied des Direktoriums am Institut für Technologiemanagement. Seit 2002 ist er Inhaber des Lehrstuhls für Produktionssystematik am Werkzeugmaschinenlabor WZL der RWTH Aachen und am Fraunhofer-Institut für Produktionstechnologie IPT in Aachen. Er ist ebenfalls Direktor des Forschungsinstituts für Rationalisierung sowie Gründer und Gesellschafter der Schuh & Co. Komplexitätsmanagement GmbH.
Dr.-Ing. Christian Dölle studierte Wirtschaftsingenieurwesen mit der Fachrichtung Maschinenbau an der RWTH Aachen. Im Anschluss an sein Studium begann er Ende 2013 seine Tätigkeit als wissenschaftlicher Mitarbeiter in der Abteilung Innovationsmanagement am Werkzeugmaschinenlabor WZL der RWTH Aachen. Seitdem beschäftigte er sich im Rahmen zahlreicher Forschungs- und Beratungsprojekte mit Fragen der Effektivitäts- und Effizienzsteigerung in der Produktentwicklung. Von Anfang 2016 bis Ende 2017 leitete Christian Dölle die Gruppe Komplexitätsmanagement in der Abteilung Innovationsmanagement des WZL. Ende 2017 übernahm er die Leitung der Abteilung Innovationsmanagement am WZL.

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