Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Sweetening and Intensification: Currents Shaping Hindu Practices

by Amy L. Allocco , Xenia Zeiler
Save 10% Save 10%
Current price ₹3,398.00
Original price ₹3,795.00
Original price ₹3,795.00
Original price ₹3,795.00
(-10%)
₹3,398.00
Current price ₹3,398.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9798855804065
  • Binding: Paperback
  • Subject: N/A
  • Publisher: State University of New York Press
  • Publisher Imprint: State University of New York Press
  • Publication Date:
  • Pages: 354
  • Original Price: GBP 30.0
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Hinduism / History

Explores how these two currents are shaping the contours of contemporary Hindu worship, myth, and visual and material culture in contemporary South Asia and its diasporas.

This volume focuses on two alternately converging and diverging currents that increasingly shape Hindu traditions-namely, sweetening and intensification. Sweetening is understood here to include the softening of deities' iconographies, the standardization of religious narratives, and the sanitization of ritual practices. Alongside this current exists intensification, which is understood as an insistence on the continuing relevance of rigorous, visceral, and frequently stigmatized practices and beliefs, often in response to new circumstances and challenges. This volume emphasizes an inclusive approach by bringing these two currents into sustained conversation. As Hindu traditions are increasingly expanding into new settings, including but not limited to new diaspora and new media contexts, the long-established yet ever changing scale of sweet/neutral/spicy unfolds in new ways, as well. The essays in this volume delineate these developments across diverse Hindu geographic, linguistic, ethnic, and social contexts; textual and theological traditions; and ritual and media formats. Indeed, the volume's multidisciplinary approach shows how these processes intersect with and even drive contemporary (re)negotiations, (re)interpretations, and (re)constructions of Hindu deities, practices, narratives, and symbols.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us