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Swiss Colony by Jim Glessner

Swiss Colony

by Jim Glessner
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Book cover type: Hardcover
  • ISBN13: 9781531624149
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Arcadia Publishing Library Editions
  • Publisher Imprint: Arcadia Publishing Library Editions
  • Publication Date:
  • Pages: 130
  • Original Price: USD 31.99
  • Language: English
  • Edition: N/A
  • Item Weight: 413 grams
  • BISAC Subject(s): United States / State & Local / Midwest (IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI) and Corporate & Business History

Each year, millions of Swiss Colony mail-order catalogs featuring more than 30,000 items flow into American homes. Little did Raymond Kubly realize in 1926, when he had the goofy idea of selling cheese by mail, that his then-fledgling company would become a mail-order giant. In those first years, cheese wheels were cut and wrapped in consumer-sized pieces in the Kubly family basement and garage. Soon the company was selling not only cheese but sausages, meats, and pastry desserts, all from the pleasant, little southern Wisconsin city of Monroe. Today the ever-expanding Swiss Colony, having ventured into home furnishings, jewelry, apparel, and more, is one of the largest direct marketing companies in the United States.

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history > united states / state & local / midwest (ia, il, in, ks, mi, mn, mo, nd, ne, oh, sd, wi)

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