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Technological Innovation: Generating Economic Results by Donald F. Kuratko, Sherry Hoskinson, Marie C. Thursby

Technological Innovation: Generating Economic Results

by Donald F. Kuratko , Sherry Hoskinson , Marie C. Thursby
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Book cover type: Hardcover
  • ISBN13: 9781786352385
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Emerald Group Publishing
  • Publisher Imprint: Emerald Group Publishing
  • Publication Date:
  • Pages: 432
  • Original Price: GBP 114.99
  • Language: English
  • Edition: 2 New edition
  • Item Weight: 862 grams
  • BISAC Subject(s): Entrepreneurship

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.

Edited by Marie C. Thursby, Georgia Institute of Technology, Atlanta, GA, USA

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