• ISBN13: 9788126939879
• Binding: Hardcover
• Subject: Economics
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: June 27, 2025
• Pages: 368
• Original Price: INR 1495.0
• Language: English
• Edition: N/A
• Item Weight: 540 grams

Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets presents an optimistic and practical view of the future that is predicated on strengthened relationships between developed and developing countries that are based not on charity, but on enlightened self-interest. The best way forward (i.e., the one that will generate the most prosperity for the largest number of people) lies in such ‘North-South’ integration. Moreover, this is most likely to be successful in the context of regional integration (though in some cases, countries that offer a strong strategic fit but are geographically distant will join a regional economic union), and will result in the formation of three huge regional economies bound together with the glue of free trade, a common currency, shared values, developmental priorities and institutions. This book represents a continuation of the journey started by Daniel Yergin and Joseph Stanislaw's masterful recounting of the economic history of the 20th century titled Commanding Heights. The book offers a plausible scenario for how the global economy is likely to evolve in the first few decades of the 21st century. In many ways explicating how the 20th century was hijacked by ideology: Communism, Nazism, World War II, Vietnam and Korean wars and the Cold War. The 20th century was an historical aberration that witnessed, first, a US domination of the world and, second, a bifurcation of the world into two opposing camps. The 21st century, will hopefully be characterized by a much higher degree of pragmatism and more uniform distribution of power. As the world population matures and stabilizes in the 21st century, the gross domestic product (GDP) of countries will grow only slowly. Economic growth and vitality will depend more than ever on renewed growth in trade.

Jagdish N. Sheth, PhD, is the Charles H. Kellstadt Chaired Professor of Business at the Goizueta Business School, Emory University. With nearly 30 years of experience as a renowned scholar, he has excelled in the fields of marketing, and his insights on global competition, strategic thinking, consumer behaviour and relationship management are considered revolutionary. Having received the two highest awards presented by the American Marketing Association in 2004 – Richard D. Irwin Distinguished Marketing Educator Award and Charles Coolidge Parlin Award – he now sits on the Board of Directors for public companies including Norstan, Cryo Cell International and Wipro Limited.

Rajendra S. Sisodia, a founding member of the Conscious Capitalism movement, is a distinguished University Professor of Conscious Enterprise and Chairman of the Conscious Enterprise Center at Tecnologico de Monterrey. An electrical engineer from BITS, Pilani, and later a PhD in Marketing and Business Policy from Columbia University, Dr Sisodia's books (all with Jagdish N. Sheth) include: Does Marketing Need Reform? (2006) and Firms of Endearment (2007).

• Foreword xi
• Preface xiii
• Acknowledgements xvii
• 1. The Geoeconomic Reality of Globalization 1
• ‘It’s the Economy, Stupid’ 1
• Economic Growth Engines – Past, Present and Future 10
• The Population Paradox 14
• A Great Opportunity 16
• Alternatives to American Dominance 19
• How Regional Integration Will Play Out 23
• Is the New Alignment a Good Thing? 31
• Structure of the Book 34
• 2. Trade as the Engine of Economic Growth 36
• The Magic of Ricardo 36
• The British – Enlightened Colonialists 39
• Hijacking History 40
• Mixed-Up Economies 43
• China 46
• Mexico 48
• 3. Flexing its Muscle: the European Union 55
• Rebuilding at the Local Level 55
• Moving Toward Union 61
• Expanding Europe – and Beyond 72
• Meanwhile... As for Britain 79
• Other Problems for the Union 84
• 4. Answering the Challenge: the Americas 88
• The Canada-US Free Trade
• Agreement (CUFTA) 96
• The North American Free Trade
• Agreement (NAFTA) 99
• The Free Trade Area of the
• Americas (FTAA) 112
• 5. Pacific Power Play 129
• Japan’s Miracle 130
• South Korea 140
• ASEAN 141
• Dragon Ascendant 157
• In Conclusion 168
• 6. The Final Pieces 170
• Cuba 170
• Africa 176
• The Middle East 180
• Israel 184
• Australia 189
• Taiwan 193
• Hong Kong 197
• India 201
• In Conclusion 208
• 7. Competition Between the Blocs 209
• The Six Flows of Economic
• Integration 210
• Rivalry Between Trade Blocs 214
• A Freudian Analog 221
• The Rise of the Nation-Corporation 224
• Restructuring for Competitiveness 228
• 8. Realignment of Industrial Policy 231
• How Ireland Became the Celtic Tiger 231
• An Active Role for Governments 233
• Ideology Free Policy 236
• Privatization of Public Enterprises 238
• Incentives for Quality, Innovation
• and Productivity 241
• Stimulating Economic Growth 246
• Environmental Compliance 248
• Summary Assessment of Trade Blocs 249
• 9. Renewal of Bloc Infrastructure 250
• The Importance of Infrastructure 252
• Infrastructure and Economic Development 254
• Transport Infrastructure 256
• Information Infrastructure 261
• Energy Infrastructure 263
• Financial Infrastructure 267
• Summary Assessment of Trade Blocs 270
• 10. Bloc Centric Trade and Investment 272
• The Japan-China Economic Axis 272
• Rationalizing and Stimulating Trade
• and Investment 274
• Intra-Company Trade 276
• Intra-Bloc Trade and Investment 278
• Inter-Bloc Trade and Investment 281
• Realignment of Currency 283
• Growth Through Emerging Markets 286
• Summary Assessment of Trade Blocs 290
• 11. Rationalization of Domestic
• Industry 292
• Change Begins at Home 292
• Facilitating Sector Specialization and Focus 292
• Removal of Government Subsidies 297
• Removing Barriers to Industry Consolidation 300
• Bloc-Centric Markets 302
• Promoting Bloc Standards 305
• Permitting Intra-Bloc Resource Mobility 306
• Summary Assessment of Trade Blocs 308
• 12. Obstacles to the Realignment of Markets 310
• Who Will Lead? 310
• In Conclusion 317
• Endnotes 319
• Index 334
• About the Authors