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Teen Media: Hollywood and the Youth Market in the Digital Age

by Valerie Wee
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Current price ₹3,220.00
Original price ₹3,864.00
Original price ₹3,864.00
Original price ₹3,864.00
(-17%)
₹3,220.00
Current price ₹3,220.00

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Book cover type: Paperback
  • ISBN13: 9780786442690
  • Binding: Paperback
  • Subject: N/A
  • Publisher: McFarland & Company
  • Publisher Imprint: McFarland & Company
  • Publication Date:
  • Pages: 283
  • Original Price: GBP 24.99
  • Language: English
  • Edition: N/A
  • Item Weight: 386 grams
  • BISAC Subject(s): Popular Culture

Largely neglected by Hollywood in the early 1990s, the youth market began receiving increased attention from American media industries by the end of the twentieth century. This book focuses on the resurgence of the teen/youth market. It highlights Hollywood's attempts to exploit the millennial teen market across a range of media platforms and examines the impact of social, institutional, and technological changes (emergence of a teen demographic, increased media conglomeration, and the rise of digital technologies) on the aesthetics of contemporary teen-oriented entertainment texts.

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