Once the treasured piece of the elite class, mobile phones have now become a prerequisite of every commoner. From schoolchildren to pensioners, from bureaucrats to fruit vendors, all depend greatly on their mobile phones now. The reason can be given to its impeccable potential to perform various applications efficiently, within no time. This book on Mobile Commerce gives an in-depth insight on the role of a mobile in revolutionizing various industry verticals, specifically business and commerce.
The book, in its second edition, shows the evolution of a mobile phone from a mere gadget meant for communication to a smarter one performing business transactions. The book is divided into seven parts discussing basic concepts, technologies, key players, new products, security and legal aspects, the future trends and the case studies. The book also discusses various technologically advanced handheld devices, like Smart phones, PDA's, Laptops, Tablets and Portable Gaming Consoles, in detail.
Besides, the basic technology and concepts involved in application of mobile commerce is discussed comprehensively. The important concepts, like mobile marketing, mobile ticketing, mobile computing, mobile payments and mobile banking are discussed vis-a-vis latest technologies, like wireless and mobile communication technology, digital cellular technology, mobile access technology including 5G and 6G systems.
The book also throws light on the issues, such as mobile security hazards, and the necessary measures to protect against the same. A chapter is devoted to laws governing the mobile phone usage and its privacy.
The Case Studies are provided elucidating the role of mobile commerce in the real-life scenarios.
This book is intended for the undergraduate and postgraduate students of Computer Applications, Electronics & Communication Engineering, Information Technology and Management.
NEW TO THE SECOND EDITION
• Introduction of 5G & 6G Technologies
• Introduction of New Mobile Payment Technologies
• Implementation of New Security Technologies
• Development of New Mobile Commerce Services & Applications
• Various Advanced Mobile Computing Systems
• Implementation of New IT Rules
TARGET AUDIENCE
• BBA/MBA
• BCA/MCA
• B.Tech/M.Tech (Electronics & Communication Engineering)
Karabi Bandyopadhyay is Associate Professor & Chairperson—Technology and Systems, at International School of Business & Media (ISB&M), Kolkata. After graduating from Presidency College, Kolkata, Prof. Bandyopadhyay completed B. Tech & M. Tech (in Electronics & Communication Engineering) from The Institute of Radio Physics and Electronics, University of Calcutta. She has over 30 years of academic and industry experience. Her areas of expertise are embedded systems, mobile computing and blockchain applications. She has specialized in the fields of web application development, mobile application development, cloud computing, big data applications, internet of things and business analytics.
