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Telephone Survey Methods: Sampling, Selection, and Supervision

by Paul J. Lavrakas
Save 17% Save 17%
Current price ₹12,827.00
Original price ₹15,393.00
Original price ₹15,393.00
Original price ₹15,393.00
(-17%)
₹12,827.00
Current price ₹12,827.00

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Book cover type: Paperback
  • ISBN13: 9780803953079
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 192
  • Original Price: USD 126.0
  • Language: English
  • Edition: 2 Revised edition
  • Item Weight: 273 grams
  • BISAC Subject(s): Research

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as h

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