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Television and Its Viewers: Cultivation Theory and Research

by Jim Shanahan , James Shanahan , Michael Morgan
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Current price ₹4,357.00
Original price ₹4,420.00
Original price ₹4,420.00
Original price ₹4,420.00
(-1%)
₹4,357.00
Current price ₹4,357.00

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Book cover type: Paperback
  • ISBN13: 9780521587556
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 284
  • Original Price: GBP 34.0
  • Language: English
  • Edition: N/A
  • Item Weight: 459 grams
  • BISAC Subject(s): Television / History & Criticism

How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology.

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