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Teorias da adoção de tecnologia by Dounia Dahab

Teorias da adoção de tecnologia

by Dounia Dahab , Fatine Bouqlila
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Book cover type: Paperback
  • ISBN13: 9786208503710
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 72
  • Original Price: GBP 36.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Management

Os telemóveis de hoje tornaram-se ferramentas multifuncionais, permitindo aos utilizadores jogar, tirar fotografias e vídeos, navegar na Internet e até localizar-se geograficamente. O telemóvel tornou-se muito mais do que um simples meio de comunicação: pode ser utilizado para efetuar uma série de transacções, desde o pagamento de um bilhete de transporte até operações financeiras mais complexas. Esta utilização, conhecida como Mobile Payment, está a tornar-se gradualmente um método de pagamento essencial em muitas partes do mundo. Em Marrocos, as primeiras soluções de pagamento móvel foram lançadas há alguns anos, mas ainda não tiveram o sucesso esperado. No entanto, a sua adoção generalizada poderá desempenhar um papel fundamental no aumento da inclusão financeira, contribuindo simultaneamente para reduzir a circulação de dinheiro. Este livro tem como objetivo modelar os factores determinantes da aceitação dos pagamentos móveis. Para tal, baseia-se numa análise aprofundada das principais teorias de adoção de tecnologia, com o objetivo de propor um modelo teórico de aceitação de pagamentos móveis aplicável ao contexto marroquino.

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