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"Territoriales Marketing: Ein Instrument zur Entwicklung by Ohotohoto Okito Gabriel

"Territoriales Marketing: Ein Instrument zur Entwicklung

by Ohotohoto Okito Gabriel
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Book cover type: Paperback
  • ISBN13: 9786208089160
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 144
  • Original Price: GBP 67.0
  • Language: German
  • Edition: N/A
  • Item Weight: 223 grams
  • BISAC Subject(s): General

Heutzutage ist die wirtschaftliche Entwicklung ein Muss für die lokalen und regionalen Gebietskörperschaften. Da sie zumindest teilweise für diese Entwicklung verantwortlich sind, müssen sie den Hauptfaktor dieser Entwicklung beeinflussen, nämlich: die kleinen und mittleren Unternehmen. Denn die lokale Entwicklung hängt von der Ansiedlung und Präsenz kleiner und mittlerer Unternehmen ab. Sie schaffen Arbeitsplätze für die Einwohner und finanzieren die Gemeinden durch die von ihnen gezahlten Steuern. Ein Gebiet ohne Unternehmen ist daher nicht lebensfähig, es ist zum Niedergang verurteilt und verliert durch die Sogwirkung noch mehr Unternehmen und Einwohner, die versucht sind, dort zu wohnen, wo sie Arbeit finden.Das Gebiet steht heute im Mittelpunkt der Strategien zur territorialen Entwicklung, die von den territorialen Akteuren, insbesondere den lokalen Gebietskörperschaften, verfolgt werden. In diesem Rahmen wurde ein Marketingansatz gewählt, um territoriale Entwicklungsprojekte in den Bereichen Wirtschaft, Tourismus, Kultur und anderen Bereichen zu fördern und so die Attraktivität des Gebiets gegenüber der Konkurrenz zu steigern. Trotz der Ähnlichkeiten.

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