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Tested advertising methods

by John Caples
Save 25% Save 25%
Current price ₹1,375.00
Original price ₹1,840.00
Original price ₹1,840.00
Original price ₹1,840.00
(-25%)
₹1,375.00
Current price ₹1,375.00

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Book cover type: Paperback
  • ISBN13: 9798330360086
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pbooks
  • Publisher Imprint: Pbooks
  • Publication Date:
  • Pages: 306
  • Original Price: USD 19.99
  • Language: English
  • Edition: N/A
  • Item Weight: 413 grams
  • BISAC Subject(s): International / Marketing and Personal Growth / Success


A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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