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"Text Mining" als Instrument des Informationsmanagements by Claussen, Dominik

"Text Mining" als Instrument des Informationsmanagements

by Dominik Claussen
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Book cover type: Paperback
  • ISBN13: 9783640193677
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Sonstiges, Note: 2,3, Katholische Universit�t Eichst�tt-Ingolstadt (Wirtschaftswissenschaftliche Fakult�t), Sprache: Deutsch, Abstract: Text Mining wird zur Suche und Ordnung von Dokumenten ben�tigt. Au erdem kann Wissen aus den Texten gewonnen werden. F�r diese drei Ergebnisse des Text Mining bestehen zahlreiche Einsatzm�glichkeiten in Unternehmen. Da im Customer-Relationship-Management (CRM) viele Informationen �ber Texte ausgetauscht werden, kann Text Mining dort gut verwendet werden. Um einen Einblick in das Thema zu bekommen, soll zuerst eine Einordnungen des Text Mining betrachtet werden. Grundlegend werden im ersten Teil auch einzelne Begriffe erl�utert, �hnliche Verfahren abgrenzt, sowie eine �bersicht f�r sprachliche Problemf�lle gegeben. Anschlie end wird der Prozess des Text Mining erl�utert, die Erl�uterung erfolgt entlang der Prozesskette. So wird erst die Textdatenbank, dann die maschinelle Sprachverarbeitung und abschlie end die Wissensgenerierung jeweils als Prozesselement vorgestellt. Um die Theorie abzurunden, soll ein Ausblick der Entwicklung des Text Mining, sowie ein praktisches Beispiel der Firma Media-Saturn gegeben werden. Zuletzt werden nochmal die Kernthesen zusammengefasst.

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