• ISBN13: 9781841125145
• Binding: Paperback
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: Capstone
• Publication Date: April 15, 2004
• Pages: 172
• Original Price: GBP 12.99
• Language: English
• Edition: N/A
• Item Weight: 500 grams
• BISAC Subject(s): Management

About the Book Be honest, which of us hasn't dreamed of starting our own business? In the age of dot.coms and free agents the idea of taking the plunge has never been more seductive?or frightening. Is it worth giving up all that security? Will you have all the necessary skills? How do you plan your business? The questions are endless. The 100 Greatest Ideas for Building the Business of Your Dreams will help you answer many of those questions. First of all, what exactly is the business of your dreams? Are you looking for wealth, freedom or fame? Or maybe the business of your dreams is about quality of life. Whichever is the case, the time to start planning is now. You must start to think about the skills and experience you will need when the great day comes. All great businesses are 90% inspiration. The 100 Greatest ideas for Building the Business of Your Dreams will help you find yours. Just some of the ideas Ken Langdon reveals are:

• The 5 greatest ideas for financing your business (don't bet the house)
• The 6 greatest ideas for selling big ticket items business to business (sell the right benefits to the right person)
• The 10 greatest ideas for building your dream empire within an empire (get someone else to do the work)

KEN LANGDON has worked for many major computer companies world-wide, including Hewlett Packard and DEC, and is presently the non-executive chairman for SofTools, a supplier of electronic Integrated Support Systems, and Glenhurst Ltd, an air conditioning supplier and contractor. Ken is a prolific writer whose books include Key Accounts are Different and a contribution to the The FT Handbook of Management, as well as several books in Capstone's Smart and Express Exec and 100 Greatest Ideas series.