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The 52-Week Low Formula: A Contrarian Strategy That Lowers Risk, Beats the Market, and Overcomes Human Emotion by Luke L. Wiley

The 52-Week Low Formula: A Contrarian Strategy That Lowers Risk, Beats the Market, and Overcomes Human Emotion

by Luke L. Wiley
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Book cover type: Hardcover
  • ISBN13: 9781118853474
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 198
  • Original Price: USD 34.95
  • Language: English
  • Edition: N/A
  • Item Weight: 431 grams
  • BISAC Subject(s): Investments & Securities / Stocks and Finance / Wealth Management

From the Back Cover

Successful investing is based on simple principles. Buy low, sell high. Make good decisions based upon good information. Try to eliminate noise and emotional confusion. Mitigate risk.

Yet, too often, investors fall into familiar traps that lead to suboptimal results. Herding, emotional investing, following the trends instead of the data, taking unnecessary risks--all of these have a common root cause: The lack of a disciplined system for determining investment opportunities.

In The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion, Luke L. Wiley, CFP(R), examines the formula filters behind selecting the outstanding companies and great investment opportunities that are being overlooked, resulting in bigger gains, reduced risk, and faster recovery following economic downturns.

Using his own experiences, deep research, and a healthy degree of skepticism as a guide, Wiley describes what he looks for in a company, what requirements must be met, and how those criteria came into existence. He also presents several case studies to examine companies that were trading around their 52-Week Lows, overcame obstacles, and provided solid investment returns. His book is based on the idea that five simple yet critical filters can lead to mitigating downside risk while achieving market outperformance.

The companies that positively make it through these filters, and that are found to be in the midst of a skid, are the ones that are ripe for investment yet continue to be overlooked and unloved by Main Street to Wall Street.

The 52-Week Low Formula is a must read for investors, money managers, and financial advisors who want to break through suboptimal conventional strategies and avoid common mistakes. It presents a new but timeless strategy and mindset that should greatly help investors lower risk while outperforming the market.

LUKE L. WILEY, CFP(R), CRPC, is the Senior Vice President of Wiley Wealth Management at UBS Financial Services in Cincinnati, Ohio. In 2012, he was among the top ten of the 7,000 UBS Financial Advisors in client retention and acquisition and has been called upon to provide strategic guidance for other wealth managers, financial planners, and investment managers by UBS management. His investment strategy and approach to life was defined by 17th century German mathematician Carl Gustav Jacob Jacobi who once wrote, "Invert, always invert." By solving for the opposite of your intended result, non-traditional paths to success reveal themselves. The idea of finding attractive investment opportunities within the 52-Week Low lists came about from Wiley reading a book that sells used for about $1,400 written by Seth Klarman, Margin of Safety-Risk-Averse Value Investing Strategies for the Thoughtful Investor.

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