The APT Principle: The Business Plan that You Carry in Your Head

Name: The APT Principle: The Business Plan that You Carry in Your Head
Brand: Createspace Independent Publishing Platform
SKU: 9781468010435
Price: 1338.0 INR
Availability: InStock

by Russell F. Moran

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ISBN13: 9781468010435
Binding: Paperback
Subject: N/A
Publisher: Createspace Independent Publishing Platform
Publisher Imprint: Createspace Independent Publishing Platform
Publication Date: June 6, 2012
Pages: 260
Original Price: USD 14.95
Language: English
Edition: N/A
Item Weight: 273 grams
BISAC Subject(s): Management

About The Book

To start or run a business without a business plan is like taking a ship to sea without plotting a course: either one can end in disaster. The APT Principle: The Business Plan That You Carry in Your Head plots your course for a safe and successful voyage. It is a diagnostic toolbox that enables you to conceive, write, and most important, to stick to a business plan. Too many business owners put off writing a plan because they think the process is too complicated. Even those who have written a plan often file it, never to be seen again. This is the phenomenon of business plan avoidance and it leads to the sorry spectacle of an organization that lurches from one crisis to another. The APT Principle tackles this problem - lack of a plan or ignoring a plan - and inserts into the process the most important missing element: a paperless set of guidelines that you always carry with you - in your head. It is a set of tools that breathes life into your business plan. Conversational in tone and laced with humor, The APT Principle is written by a businessman and lawyer, who has started and sold successful businesses. APT stands for Attitudes, Practices, and Technology. According to Moran, everything - EVERYTHING - that happens to a business, both good and bad, is a function of one of these three things.

About The Author

Russell F. Moran was the founder and CEO of Moran Publishing Company, Inc., best known for its weekly The New York Jury Verdict Reporter. The company also published Judicial Review of Damages, a monthly that published what happens to jury verdicts on appeal, and the Civil, Criminal, Matrimonial and Tort Citators, books that were updated quarterly and are used by lawyers to prepare motions and appeals. The company sold in 2000. He has appeared on TV and radio and has been quoted in numerous publications on jury trends, including the Op-Ed page of The New York Times. Russ Moran is an attorney and the author of Justice in America: How it Works-How it Fails. (Coddington Press, 2011). He graduated from Chicago-Kent Law School, where he attended with a full academic scholarship and served as an editor of the Chicago-Kent Law Review. In his senior year he taught legal research and writing. He has consulted with small businesses CEOs on startup practices, business planning, and market optimization, using the tools of The APT Principle.

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