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The Art and Craft of Feature Writing: Based on the Wall Street Journal Guide by William E. Blundell

The Art and Craft of Feature Writing: Based on the Wall Street Journal Guide

by William E. Blundell
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Book cover type: Paperback
  • ISBN13: 9780452261587
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Plume Books
  • Publisher Imprint: Plume Books
  • Publication Date:
  • Pages: 259
  • Original Price: INR 1350.0
  • Language: English
  • Edition: N/A
  • Item Weight: 236 grams
  • BISAC Subject(s): Writing / Authorship, Writing / General, and General

Storytelling--how to catch and hold a reader's interest through artful narration of factual material

William E. Blundell, one of the best writers on one of America's best-written papers--The Wall Street Journal--has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:

- How and where to get ideas
- What readers like and don't like
- Adding energy and interest to tired topics
- Getting from first ideas to finish article
- The rules of organization
- How--and whom--to quote and paraphrase
- Wordcraft, leads, and narrative flow
- Self-editing and notes on style

... plus many sample feature articles.

William E. Blundell was a news editor at the Wall Street Journal, where he was a reporter, page-one writer, Los Angeles Bureau chief, and national correspondent. He won the Mike Berger Award, granted by the trustees of Columbia University, for distinguished metropolitan reporting in New York; the Ray Howard Public Service Award of the Scripps-Howard Foundation, and the Distinguished Writing Award for non-deadline feature writing, granted by the American Society of Newspaper Editors.

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