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The Art of Building Experiential Events: An Event Designer's Almanac by Deepak Swaminathan

The Art of Building Experiential Events: An Event Designer's Almanac

by Deepak Swaminathan
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Book cover type: Paperback
  • ISBN13: 9781642490756
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Notion Press, Inc
  • Publisher Imprint: Notion Press, Inc
  • Publication Date:
  • Pages: 234
  • Original Price: USD 12.99
  • Language: English
  • Edition: N/A
  • Item Weight: 350 grams
  • BISAC Subject(s): General

The business of Experiential Events is an on-ground outing that is dynamic, challenging and satisfying. A sunrise industry in India, events offer challenges and recognitions that are indeed addictive. This book is an event designer's almanac, specially dedicated to the talented and discerning who crave for challenges and are in constant search of memorable collaborations.

This book offers models, practices and tips that help in building wonderful experiential events in the Indian context. Understanding the psyche of clients is yet another unique feature of this book where carefully planted questions are discussed with prospects, leading to mapping the core needs that make the experience unique that also ensures sustained Client-Agency relations. Care has been taken in offering time-tested solutions using a variety of infographics, case studies and nuances that go into designing and building experiential events. This book is probably a pioneering effort from a specialist in the field with over 4000+ events to his credit.

If you are passionate about event management, an aspiring entrepreneur, seeker of new challenges, a marcom professional or a communication, visual arts, media student, then this book would be of immense use.

Dr. Deepak Swaminathan is a qualified and experienced entrepreneur many times over, with a demonstrated history of building, operating and transferring businesses in the field of Retail, wellness, Event management and Animation. Deepak started his business outing in the late 90s with his flagship brand Media Point, which specializes in delivering superior event solutions. Armed with a Post Graduate degree in management and a Doctorate in management science, Deepak was quick to sense business opportunities in the fields of education and wellness, which was an off-shoot from Media Point.

With a strong knowledge on managing finances and marketing, it was a simple puzzle-solving exercise for Deepak to understand successful business models and investing in those. High on ethics, compassionate and systematic in operation are hallmarks of Deepak and he firmly believes in the "Win-Win" model approach. After having built operated, and hived off three successful ventures, Deepak has now embarked on unveiling India's pioneering digital platform for events, expos, employee engagements and weddings. Deepak has put together a core business & technical team mentored by him, and that has developed this unique digital platform which is his next latest business venture

Deepak is skilled in Marketing, Negotiation, Business Planning, Advertising, Sales and he comes across as a seasoned professional, orator, author and a story-teller, using the medium as a metaphor in fuelling change.

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