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The Art of Going Global: A Practical Guide to a Firm's International Growth by Olga E. Annushkina

The Art of Going Global: A Practical Guide to a Firm's International Growth

by Olga E. Annushkina
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Book cover type: Paperback
  • ISBN13: 9783030210465
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 220
  • Original Price: EUR 34.99
  • Language: English
  • Edition: N/A
  • Item Weight: 313 grams
  • BISAC Subject(s): International / General and Management

From the Back Cover

Global strategy is different for every company. This book supports you through all core decisions you need to make in order to take your company global. Starting with the most important step - changing the mindset of the entrepreneurial or senior management team - it presents the pros and cons of each choice related to the global strategy definition and uncovers hidden threats and opportunities. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges including:

- Foreign market selection

- Adaptation

- Cross-cultural management

- Entry mode options

With case studies and insights illustrating how to apply each toolkit, this book will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the pros and cons of different strategic scenarios, and ultimately drive you to create a clear global vision and strategy for your firm.


Olga E. Annushkina is Senior Lecturer of Strategy and Entrepreneurship at Bocconi University, SDA Bocconi School of Management, Italy. She conducts executive education training projects on global business and strategic management for corporate clients in a variety of industries including energy, pharmaceuticals, consumer goods, banking and insurance with a focus on international business, emerging markets and differentiation strategy. Olga's research has been published in a number of leading international journals. Before becoming a member of Faculty at Bocconi University, Olga worked in corporate finance and management consulting for KPMG, Value Partners and Bain & Company, and previously studied at the Moscow State University, Russia.

Alberto Regazzo is a Partner and co-founder at Long Term Partners, a Milan-based arm of OC&C Strategy Consultants, where he co-leads on global private equity practice. After working in planning and business development for Riello Group, he joined Bain Cuneo e Associati (now Bain & Company), where he served for 18 years as Director and Partner. Alberto has advised widely on Italian and global private equity funds over the last 20 years. He has also supported financial sponsors and corporates on a broad range of projects, encompassing strategy, mergers and acquisitions, cost reduction and post-merger integration. Alberto has direct experience in a range of industries and previously studied Economics at Ca' Foscari University in Venice, Italy.

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