The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life

Name: The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life
Brand: Wiley
SKU: 9781118744826
Price: 2013.0 INR
Availability: InStock

by Matt Oechsli

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ISBN13: 9781118744826
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: January 28, 2014
Pages: 256
Original Price: GBP 23.0
Language: English
Edition: Revised
Item Weight: 431 grams
BISAC Subject(s): General

About The Book

Attract and retain affluent customers and clients

Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.

Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisions
Offers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales process
Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry

The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.

About The Author

MATT OECHSLI is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry. His thirty years of experience as a professional speaker, researcher, writing, and coach have evolved into The Oechsli Institute and its team of speakers and coaches. The firm conducts ongoing research projects on the affluent and has been able to determine how the affluent make major purchase decisions, the impact that managing affluent client relationships has with affluent marketing, and more.

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