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The Art of the Show An Introduction to the Study of Exhibition Management Fifth Edition

by Janet Sperstad
Save 11% Save 11%
Current price ₹8,964.00
Original price ₹10,046.00
Original price ₹10,046.00
Original price ₹10,046.00
(-11%)
₹8,964.00
Current price ₹8,964.00

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Book cover type: Paperback
  • ISBN13: 9798453482603
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 540
  • Original Price: GBP 79.41
  • Language: English
  • Edition: N/A
  • Item Weight: 1234 grams
  • BISAC Subject(s): Professional Development

The Art of the Show, an Introduction to the Study of Exhibition Management textbook, explores the world of exhibitions and events. The fifth edition focuses on the requirements for planning and holding a successful exhibition, both business-to-business and business-to-consumer events; what must be done leading up to the exhibition, during the exhibition and post-event, to create a marketplace for buyers and sellers that fosters engagement and offers a synergistic environment. Written by a broad spectrum of industry experts, this body of knowledge is a standard resource in university and college classrooms around the globe and provides an up-to-date resource for the experienced professional.

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