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The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media by Steve Jones, Lee McGuigan, Vincent Manzerolle

The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media

by Steve Jones , Lee McGuigan , Vincent Manzerolle
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Book cover type: Paperback
  • ISBN13: 9781433123597
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Peter Lang Inc., International Academic Publi
  • Publisher Imprint: Peter Lang Inc., International Academic Publi
  • Publication Date:
  • Pages: 328
  • Original Price: GBP 33.5
  • Language: English
  • Edition: New ed
  • Item Weight: 477 grams
  • BISAC Subject(s): Media Studies

This edited collection comprises foundational texts and new contributions that revisit the theory of the audience commodity as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology.

Lee McGuigan is a PhD student in the Annenberg School for Communication at the University of Pennsylvania. His research has been published in the Journal of Communication Inquiry and Television & New Media. Vincent Manzerolle (PhD, University of Western Ontario, Canada) is a lecturer in the Faculty of Information and Media Studies at the University of Western Ontario, Canada. He has published articles in Ephemera, Surveillance and Society, and Triple C: Communication, Capitalism, and Critique.

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