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The Base of the Pyramid Promise: Building Businesses with Impact and Scale by Ted London

The Base of the Pyramid Promise: Building Businesses with Impact and Scale

by Ted London
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Book cover type: Hardcover
  • ISBN13: 9780804791489
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Stanford Business Books
  • Publisher Imprint: Stanford Business Books
  • Publication Date:
  • Pages: 240
  • Original Price: USD 45.0
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Strategic Planning, Development / Economic Development, and Nonprofit Organizations & Charities / General

As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve-and, increasingly, are demanding-better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential.

Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date-both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.

Ted London is an internationally-recognized expert on enterprise strategy and poverty alleviation. He is Vice President of the William Davidson Institute and a faculty member at the Ross School of Business, University of Michigan.

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