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The Behavioral Factors of Consumer's That Determine E-Banking Adoption by Haitham Jouda

The Behavioral Factors of Consumer's That Determine E-Banking Adoption

by Haitham Jouda
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Book cover type: Paperback
  • ISBN13: 9786202923798
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 376
  • Original Price: GBP 78.0
  • Language: English
  • Edition: N/A
  • Item Weight: 549 grams
  • BISAC Subject(s): General

At present, there is a real revolution in ICT that attempt to provide solutionsfor all aspects of life, including banks, where they can serve their customers and provide them with the best E-banking services with high-quality.An innovative and comprehensive model based on extended theDecomposed theory of planned behavior and the model has nine variablesand is designed to determine the factors that affect consumer's intention toadopt E-banking. These variables are; Attitude, perceived control behavior, subjective norms, perceived risk, perceived trust, facilitating condition, behavior intention, and adoption. In addition to explaining the moderation role of self-efficacy between the behavioral intention and adoption, as well as study all the relationships.

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