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The Behavioral Foundations of Strategic Management by Philip Bromiley

The Behavioral Foundations of Strategic Management

by Philip Bromiley
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Book cover type: Hardcover
  • ISBN13: 9781405124713
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 160
  • Original Price: GBP 71.0
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams
  • BISAC Subject(s): Strategic Planning, Management, and Decision-Making & Problem Solving

From the Back Cover

This book argues that rationality and market equilibrium assumptions are inconsistent with rigorous strategic management research so that strategic management should adopt behavioral assumptions.

When strategy scholars assume that firms can make better or worse decisions, they implicitly adopt a behavioral view. After examining the problems that rationality and equilibrium assumptions create, the author outlines the basics of a behavioral approach to strategic management. The book addresses how a behavioral approach relates to several major strains of strategic management scholarship and explores relevant methodological issues.

Overall, the book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.

Philip Bromiley holds the Curtis L. Carlson Chair in Strategic Management and chairs the Department of Strategic Management and Organization at the Carlson School of Management, University of Minnesota.

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