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The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun by Erwan Rambourg

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

by Erwan Rambourg
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Book cover type: Hardcover
  • ISBN13: 9781118950296
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 300
  • Original Price: USD 39.95
  • Language: English
  • Edition: N/A
  • Item Weight: 531 grams
  • BISAC Subject(s): Consumer Behavior and Economics / Macroeconomics

From the Back Cover

PRAISE FOR THE BLING DYNASTY

"The Bling Dynasty is an insightful read for luxury managers, consultants and anyone who wants to understand consumption trends and China's role in shaping them."
--Wei Gu, Wall Street Journal editor for China Wealth and Luxury

"Erwan Rambourg knows the luxury goods industry inside out. His on-the-ground work in China yields deep insights into the mindset of the local consumer and a clear analysis of the unparalleled opportunities this market offers to attractive, global brands."
--Claus-Dietrich Lahrs, Chief Executive Officer HUGO BOSS AG

"Through first-hand knowledge and unique facts and anecdotes, The Bling Dynasty provides an in-depth analysis of one of the most important markets for luxury brands, China. Erwan shares his insights with incisive scrutiny and wit, and offers a unique perspective on a sector that is both abundantly discussed yet still filled with misconceptions."
--Ketty Pucci-Sisti Maisonrouge, Luxury Entrepreneur, Adjunct Professor at Columbia Business School, Associate Professor at IE Business School, author of The Luxury Alchemist

"I have been speaking with Erwan Rambourg for years and have benefited considerably from his ideas. Anyone who wants to understand the luxury market must first understand the Chinese consumer. The Bling Dynasty is a must-read for investors, marketers, or anyone who wants a deeper understanding of the future of luxury in China."
--Robert Dunphy, Portfolio Manager, OppenheimerFunds

ERWAN RAMBOURG is a managing director at HSBC in Hong Kong and the co-head of Global Consumer & Retail Equity Research. He has been a top-ranked analyst covering the luxury and sporting goods sectors for the bank for the past ten years. Rambourg joined HSBC in 2005 after working for eight years as a marketing manager in the luxury industry, notably for Richemont and LVMH. He is regularly featured in the Wall Street Journal and the Financial Times and appears on CNBC and Bloomberg. Rambourg grew up in New York and has lived and worked in Paris and London. In 2011, he moved to Hong Kong.

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