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The Blueprint for Franchising a Business by Steven S. Raab

The Blueprint for Franchising a Business

by Steven S. Raab
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Book cover type: Hardcover
  • ISBN13: 9780471856177
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 256
  • Original Price: USD 45.0
  • Language: English
  • Edition: N/A
  • Item Weight: 558 grams
  • BISAC Subject(s): Industries / Retailing, Small Business, and Franchises

Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.

Steven S. Raab and Gregory Matusky are the authors of The Blueprint For Franchising A Business, published by Wiley.

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