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The Brand Gap: Revised Edition

The Brand Gap: Revised Edition

by Marty Neumeier
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Book cover type: Paperback
  • ISBN13: 9780321348104
  • Binding: Paperback
  • Subject: N/A
  • Publisher: New Riders Publishing
  • Publisher Imprint: New Riders Publishing
  • Publication Date:
  • Pages: 208
  • Original Price: USD 39.99
  • Language: English
  • Edition: Revised
  • Item Weight: 290 grams
  • BISAC Subject(s): Corporate & Business History, Software Development & Engineering / Computer Graphics, and Advertising & Promotion

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy!

- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

Neumeier, Marty: - Marty Neumeier is an author, designer, and business adviser. His previous 'whiteboard' books includes The Brand Gap, widely considered the foundation of modern brand-building; ZAG, named one of the 'top hundred business books of all time' for its insights into brand strategy; The Designful Company, a guide to building a culture of nonstop innovation; and The 46 Rules of Genius, which lays out a universal map to innovation mastery.In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, Adobe, Google, and Twitter to help advance their brands and cultures.Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design.

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