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The Breakthrough Illusion: Corporate America's Failure to Move from Innovation to Mass Production by Richard Florida

The Breakthrough Illusion: Corporate America's Failure to Move from Innovation to Mass Production

by Richard Florida
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Book cover type: Paperback
  • ISBN13: 9780465007608
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Basic Books
  • Publisher Imprint: Basic Books
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 18.99
  • Language: English
  • Edition: Reprint
  • Item Weight: 250 grams
  • BISAC Subject(s): Corporate & Business History


The USA has often failed to capitalise on its technological breakthroughs. This analysis of the weaknesses and strengths of US high technology warns that until the US learns to reconnect research and development with production, foreign companies will continue to prevail in the world marketplace.

Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly's Political Book Award and Harvard Business Review's Breakthrough Idea Award. He lives in Toronto, Canada.

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