• ISBN13: 9781841121031
• Binding: Paperback
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: Capstone
• Publication Date: April 6, 2001
• Pages: 304
• Original Price: GBP 15.99
• Language: English
• Edition: N/A
• Item Weight: 1000 grams
• BISAC Subject(s): General

About the Book The Bucks Start Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers (such as Jeff Bezos, Founder and Chief Executive of Amazon.com), Internet business developers (such as Michael Dell) or Internet innovators in long-established companies (such as Mike Harris of the Prudential Corporation). The Bucks Start Here helps Internet entrepreneurs understand how technology is reshaping society and business, and how they can begin to develop their own vision. It explores key social trends and what effects these can have on customer power, but most importantly it provides a set of tools and basic framework for building a digital business.

Ian McDonald Wood is a digital business guru. He has been advising the senior management of companies, big and small, for two decades and is himself a successful entrepreneur. He combines the rigorous eye of a strategist with the financial precision of an accountant and the creative flair of a marketeer. His global perspective is a result of working in more than twenty five different countries. Dr Melvyn Reader provides the research power in Ian McDonald Wood's digital business team. His fresh perspectives on the new economy flow from extensive work in international relations.