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The Business of Fashion: Bundle Book + Studio Access Card by Leslie Davis Burns and Kathy K. Mullet

The Business of Fashion: Bundle Book + Studio Access Card

by Leslie Davis Burns and Kathy K. Mullet
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Book cover type: Paperback
  • ISBN13: 9781501361005
  • Binding: Paperback
  • Subject: Fashion & Textile
  • Publisher: Fairchild
  • Publisher Imprint: Fairchild
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 84.0
  • Language: English
  • Edition: N/A
  • Item Weight: 381 grams
  • BISAC Subject(s): Fashion & Accessories

About the Book "No other book compares...This is the book students reference during their four years at university." - Tara Konya, Southern New Hampshire University, USA

Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.

New to this Edition
- Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards
- Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products
- Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world
- A new Careers Glossary listing job titles and descriptions found throughout the fashion industry

The Business of Fashion STUDIO

Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

Burns, Leslie Davis: - Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behavior, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books), Stories of Fashion, Textiles and Place (Bloomsbury Visual Arts, 2021) co-author of The Business of Fashion (6th edition, 2020, Fairchild Books) and editor of Fashion Business Cases (2020, Fairchild Books). She is also the Emeritus Editor-in-Chief of the Bloomsbury Fashion Business Cases online resource.

Mullet, Kathy K.: - Kathy K. Mullet is Associate Professor, College of Business, Oregon State University, US.

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